Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

  • How product design can promote sustainable consumption

    by Inês Sousa on September 5, 2008

    In my previous post I told you about my work on a new approach based on learning algorithms to performing approximate life cycle assessment during the early stages of product development cycles. Now let’s go beyond ecodesign focusing on technical and engineering variables (e.g. use of life cycle assessment, materials optimization, design for disassembly and recycling) and look into different product design strategies addressing the other side of the equation – sustainable consumption.

    Today’s patterns of consumption are increasingly offsetting the eco-efficiency created by clean production and ecodesign. Given a growing population with increased quality-of-life expectations, achieving sustainable development will require addressing and changing both production and consumption patterns. Indeed, sustainable consumption has been addressed by a number of United Nations and international agencies and governmental and non-governmental organizations. The goals have been to improve understanding of global consumption patterns and their environmental and social impacts, develop policies and programs to change unsustainable consumption patterns, and promote sustainable and equitable consumption for human development.

  • Patagonia Footprint Chronicles – step in the right direction or sneaky sleight-of-foot?

    by Lorne Craig on September 5, 2008

    What happens when a giant of the corporate eco-movement opens some of its processes to full public scrutiny, with a tone that verges on self-flagellation? Depending on your love for the corporation in question, it’s either another reason to love them or a shameless marketing bauble designed to keep your eye off more pressing issues.

    The green giant is Patagonia, and The Footprint Chronicles is their latest underbelly exposé.

  • Part 3: The genesis of Sustainable Minds - How we met Philip White and Okala

    by Terry Swack on September 1, 2008

    Philip and Terry in front of Philip’s favorite type of cactus – saguaro

    Part 1: The genesis of Sustainable Minds – The conception of ‘learning surrogate LCA’ | Ines Sousa

    Part 2: The genesis of Sustainable Minds – Things happen in threes | Terry Swack

    At the end of Part 2, Ines and I were conducting a round of research that validated there was a real need for greater awareness, education and new design and engineering software tools for sustainable product design. During this research, enough people mentioned Okala that we decided to take a closer look. The learning surrogate LCA was done as research, but Okala was out there in practice. Based on what we learned, we updated our prototype to include concepts from both approaches. This combination really struck a chord with the product teams we met with subsequently.

    We decided to give Philip a call to find out more about Okala – who was using it? How was it being used? What were people doing with the results? Were there plans for the future?

  • What I’ll say in China about sustainability and economic opportunity

    by Ken Hall on September 1, 2008

    At a national green building convention in Chicago last year, my ears were tuned for the specific words and phrases that Bill Clinton, one of our great communicators, would say to thousands of practitioners. The point of listening so intently was to hear the messaging and frames in order to better tell our story and tip the scale in favor of sustainability. This is what I heard:

    “… de-carbonizing the economy .. is our single greatest economic opportunity since we mobilized for WWII!”

    Wow! That’s a powerful statement. It builds rapidly from naming the quest to identifying the benefit and concludes invoking values and ideas deeply embedded in the American psyche from WWII – the urgent call to arms to defend the nation, the hero’s quest to ward off evil forces and epic battles that lead to victory. It also invokes the monumental collaborations between governments, military, research and industry that were necessary for the time.

  • Where the trash cans go moo

    by Rajat Shail on August 22, 2008

    One advantage of being born in a ‘developing’ nation and moving to a ‘developed’ one is the viewpoint it gives me on both worlds. Often, this sensibility cannot be defined by a ‘logical’ analysis alone. I have seen a curious and often comical pattern in some of my American and European friends’ attitudes about India.

    A frequent topic of amusement is the issue of street cows on Indian roads. We often engage in discussions about this urban Indian curiosity. "So why DO you have cows on the roads?" they ask, followed by an incredulous look. It’s easy to use the defensive religious stance, mentioning the Hindu masses of India to whom this is a sacred animal, who often engage in the worship of the cow and demonstrate an elaborate tolerance towards the bovines. But then again, it’s probably my attempt to logically explain the functioning chaos that India is.

  • Going upstream – WAY upstream

    by David Laituri on August 22, 2008

    As many of you already know, developing a truly sustainable product in any category, one that is implemented without shortcuts along the way, delivered profitably, on schedule and within cost is like threading a needle in the dark – underwater.

    Having spent half of my design career in consultancies and the other in corporate environments, it's been my experience that designers and design teams tend to find themselves in the 'middle' of the product development activity. This is particularly true for consulting designers, whose clients usually handle the balance of the product delivery activities. Designers have critical relationships with just about every other discipline; the middle just makes sense.

  • Should some products just not even bother trying to go green?

    by Lorne Craig on August 15, 2008

    Call me a hypocrite, but I’m a green guy who owns a chainsaw. Not an electric hedge-hacker. A big, gas-powered two-stroke Stihl – the Mercedes-Benz of chainsaws, if you will. I use a handsaw for some of the cutting around our cabin, but for bucking up a few cords of firewood, there really is no replacement. It is big, noisy, scary to use and effective as hell.

    The other day I received Stihl’s new customer newsletter, the Outdoor Buzz. To my surprise, jammed in between the ‘Spring Savings’ box and the ‘Ignite Your Soul’ Harley Davidson contest, was a feature called Discover the Greener Side of Stihl. Was there hope for my guilt-ridden tree-massacring darker side? Clicking the link leads to an unnecessarily complicated bit of flash brochureware that opens to a picture of the BR500 Backpack Leaf Blower. Hmmm.

    Categories: Marketing, Products
  • TGIC: A good idea turns toxic

    by Chris Frank on August 15, 2008

    How many times have you done something ‘green’ and found out that your good intentions had unintended consequences? I recently fell victim to a potentially dangerous misconception.

    As part of my objective to eliminate the use of solvent based paints at Sun Microsystems, I began to move toward very low-VOC (volatile organic compound) water-based paints and powder coatings. Powder coatings seemed to be one of the most green options. Powder coatings are inert, can be applied efficiently, the waste material is easy to recover and is not considered a VOC. I have been to many powder lines and have seen applicators spraying powder while wearing no dust masks or other safety gear. Then I heard about TGIC (triglycidyl isocyanurate).

  • What would you be willing to change to reduce your energy consumption by 98%?

    by Richard Kubin on August 8, 2008

    A new personal computer company called CherryPal is betting that many PC users will be willing to change their concept of what a home or institutional PC should provide, how it works and what it looks like. The company is set to launch their initial PC desktop product, the CherryPal C100, with shipments expected to start at the end of July.

    This remarkably compact PC is the size of a paperback book and, according to the company’s Web site, contains 80% fewer components than a typical desktop while consuming less than 2 watts of power, which the company claims is 98% less than a comparable desktop.

  • Starbury Shoes: Slam Dunk or Foul Play?

    by Zac West on August 8, 2008

    T.J. Gray, left, and Ashley Brown, principals of Rocket Fish, an industrial design company in Portsmouth, designed the Starbury sneakers, which retail for $14.98. The affordable basketball shoe is endorsed by New York Knicks guard Stephon Marbury.

    If you shoot hoops you're probably aware of the Starbury line of shoes, endorsed by basketball star Stephon Marbury. The owners, Steve & Barry’s LLC, market the line as inexpensive, high-performance basketball shoes.

    You may have also read about the controversy surrounding exactly how “sustainable” these shoes are.

    Starbury shoes target an underserved market segment: inner-city kids.  Their product addresses the social injustice of young underprivileged street players not being able to afford top-performing athletic shoes.