In this July 24th webcast, Sustainable Minds CEO Terry Swack and nonwoven material innovation expert Rich Chapas, Principal of Chapas, Chinai & Associates officially introduced the Sustainable Minds Branded Data Program and the special Premier Participating Brand offering to jump-start building the nonwovens lifecycle dataset by showcasing brands that are leading the way.

View the entire webcast:

In this webcast, Terry Swack (Founder & CEO) and Joep Meijer (LCA Technical Expert) introduce SM v3.0.

Thank you for making Sustainable Minds the #1 Cloud LCA software for greener product innovation – now used in 600 locations in 60 countries. We are excited to bring you SM v3.0.

Sustainable Minds’ easy-to-use, standardized Life Cycle Assessment solution makes it possible for manufacturers across the value chain – large and small – to dynamically evaluate, compare and improve their products' environmental performance by integrating life cycle thinking and LCA into their product development processes. The company has been recognized by Gartner® in its 2013 Cool Vendor Report, in Product Design and Life Cycle Management, as 'innovative, impactful and intriguing.'

Now with SM v3.0, Sustainable Minds can partner with manufacturers to get visibility for your brand and make your product data available to manufacturers, consultancies, educators & students worldwide.

Jon Keng, Mercyanne Andes, Millali Marcano, and Sunyoung Bang are students in the Tufts Gordon Institute Masters in Engineering Management program. As a part of the program, students are engaged in short-term consulting projects to allow them to experience real-world challenges. They chose Sustainable Minds as their sponsor company for their summer practicum project.

Vers founder, David Laituri, clearly knows what it means to create a more sustainable product. One of his philosophies is the concept of ‘Chi-eco’ (pronounced chee-co). A customer buys a Vers product because of design and performance first (chic), and environmental performance second (eco). This philosophy truly helped Vers’ recent Kickstarter campaign achieve a 1946% funding goal and raise almost $200,000. David certainly knows how use ‘greener’ to drive product innovation that leads to new revenues.

When the team first met David, we were impressed by his extensive experience with product manufacturing and deep interest in sustainability. Every Vers component and process was already developed with sustainability in mind. It was a challenge: how can we improve on an already lean, sustainable design? Working with the team at Sustainable Minds has expanded our applicability of sustainability in product design and development. The key is to look at all of the phases of a product’s life cycle.