You’ve just developed your eco-champion product and have set out to know everything about it. You’ve performed a full-fledged lifecycle analysis (LCA) – with all the bells and whistles – and have some vital results: the methodology report that describes your product, and the interpretation report, which explains the results.

You are all excited about the results. You feel the need to express yourself publicly. What better way to do that than in a comparison to other products? And the great game begins…

The Rules
Most games begin with the creation of rules. The ‘game’ of marketing sustainability is no different.

Is it fair to compare your sustainable product to someone else’s and not invite their input? Not really. In fact, ISO standards require that you involve relevant stakeholders to foster a positive conversation about the approach and the interpretation. One way to do that is for you and all stakeholders to sit together and write up a methodology report.

One of our designers here at LUNAR was recently working on a project that required a material with a cold, smooth, high-quality feel, and she asked me which was a more sustainable material, ceramic or glass. This is what I told her:

Glass: There are many different types of glass, but I’ll focus on soda-lime glass here, the type most commonly used in containers, windows, etc. Glass is heavy and often gets a bad rap for that, but if recycled properly it is one of the few infinitely recyclable materials in common use today. It is also one of the few materials with a well-developed recycling infrastructure in almost every developed country. It can be fragile, but can also be made to be durable with various geometries and wall thicknesses (think about how long old Coke bottles stay in circulation). Glass can be considered, for all intents and purposes, to be non-reactive, so it won’t off-gas or leach like plastics.

This post was submitted by guest contriburor Eric Benson, an Assistant Professor of Graphic Design at the University of Illinois. His research explores how design can be sustainable and consequently how to teach it.

After nearly two years of planning and research, Re-nourish.com has finally relaunched its new site, making it the graphic design industry's only comprehensive resource on sustainable graphic design theory and practice.

We are bombarded with data, visuals, advertisements, tweets, updates and videos, so do we really need our products to beep, change colors, add leaves or update graphs? Especially since many people never use all of the functionality built into most products or, worse yet, simply discard the product when its complication oversteps its usefulness?

Recent product design is incorporating dashboards and metering capabilities as consumer features. Prius, Honda, Google Smart Meter, and even Mint.com are examples of products that incorporate a feedback mechanism into the product itself. ‘Hypermiling’ is the term for how to wring every last drop of efficiency from hybrid automobiles and can be found on sites like CleanMGP. While these dashboards provide a clear and powerful way to display data, they introduce a set of design challenges that must integrate social science strategies in order to be most effective.